Pricing and Discounting Strategies at Four Small Institutions

The September 2015 issue of Business Officer includes and article by Margo Vanover Porter that provides more context for the group's annual NACUBO Tuition Discounting Study.  Porter interviewed key administrators at four institutions to identify how the campuses are working to attract students in an environment with stiff competition from other institutions and a focus of families on cost and value.  Porter concludes the article by highlighting eight strategies identified through conversations with the selected administrators.  The featured institutions include:

• Lycoming College in Williamsport, PA with enrollment of 1,353
• Concordia College in Morehead, MN with enrollment of 2,398
• University of the Ozarks in Clarksville, AR with enrollment of 587
• and, Saint Michael's College in Colchester, VT with enrollment of 2,618.